Posts in category Money and Brain →

Technology, with its considerable might, is increasingly invading human psychology to understand how and why we respond to financial cues the way we do. Rarely does anything churn our emotions as much as the myriad decisions we face every day about spending/saving/investing our money.
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And it is all in our brain. Greed and panic – the two primal human emotions – are regulated by specific regions in our brain, and they in turn control how we as investors react to market unpredictability. In an insightful article today, Jason Zweig discusses the latest advances in neuroeconomics, the branch of science that probes human brain to understand investor behavior.
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